Amazon is better for holiday gifts: Shoppers looking for the latest phone, laptop, video game, or toys can rest easy when making purchases at Amazon.The retailer was also within 4% of Amazon for tools and home improvement supplies, a decrease of 4 percentage points from last year, and within 5% or less for appliances, home furniture, and sports and outdoor supplies.
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Meanwhile, The Home Depot is not far behind Walmart in keeping pace with Amazon, with prices that were only 6% more expensive. Specialty retailers keeping things close: For the third consecutive year, Chewy has matched Amazon’s prices on pet food and supplies.Target’s most competitive category was baby products, although prices were still 6% higher than Amazon. Prices for beauty products, home furniture, vitamins and supplements, health and personal care, and food and beverage were, on average, 22% higher than Amazon. The retailer was 15% more expensive than Amazon, an increase of 2 percentage points from last year. Target’s price gap widens: While Amazon and Walmart continue to fight for the lowest prices, Target is slipping further behind.Walmart struggles most to match Amazon’s prices for electronics and video games, which were 9%, and 13% more expensive, respectively. The retailer was most competitive for beauty items, food and beverages, and home furniture, all of which were within 1% of Amazon prices. Prices at Walmart were found to be within 5% or less of Amazon in 13 of 15 categories. Walmart is closing the price gap: Walmart’s prices are now, on average, within 4% of Amazon across all categories, a decrease of 1 percentage point from the 2020 Price Wars study.The good news is that you may be able to find the right price if you shop around and know where to look.” “We have found that online prices are up nearly 6% since last October and for some categories, like fashion and home furniture, they are up by almost 9% and 11%, respectively. “Supply issues and rising manufacturing costs will make the 2021 holiday season the most expensive of all time,” said Sarah Hofstetter, President of Profitero. Amazon beat 11 of the 12 retailers examined in every category, with online pet retailer Chewy being the only company to match Amazon’s low prices in any category, however Walmart and The Home Depot are not far behind.
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The study analyzed prices for 15,530 products across 15 categories from 12 leading online retailers, including Amazon, Best Buy, Target, The Home Depot, and Walmart.įor the fifth consecutive year, Amazon took the crown as the cheapest online retailer in the U.S., with prices that were 14% cheaper on average than competitors. BOSTON-( BUSINESS WIRE)-Global eCommerce analytics company Profitero today announced the results of its fifth annual U.S.